Louis Vuitton to launch its first fragrance in decades

Categories:Louis Vuitton

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They may look like empty bottles, but it is soon to be filled with perfumed elixirs to make us tickle our olfactory urges. Louis Vuitton has announced that it is set to launch its first fragrance line.

Les Parfums Louis Vuitton will be concocted on the grounds of the world’s perfume factory, Grasse in France. The brand has already appointed perfumer Jacques Cavallier Belletrud who has already taken over matter at the brand’s Creative Atelier within the Fontaines Parfumeés – literally a perfume fountain which flows in the estate premises.

Here is a bit of history that you will probably not have heard before this announcement was made. Apparently in the early 1900s, the renowned trunk-maker had shown interest in perfumery, in a rather unique manner. They had unveiled a range called Editions d’Art which were commissioned by artists to craft and design decorative motifs for engraved crystal bottles. The trend was such at the time, for luxury accessories. Louis Vuitton launched its first fragrance with the success of the Editions d’Art calling it Heures d’Absence, in 1927. In 1928 they launched Je, Tu, Il (I, you, they) and Réminiscences and Eau de Voyage ater on in 1946. But that was it. The crafty bottles remained, with no scent or trace of parfum in them. Until now. This September expect to get a smell of natural leather as found in the handles and straps of the brand’s trunks and bags, with aromas of flowers sourced from China including osmanthus, magnolia and jasmine sambac.

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The perfumes will be available at select stores including Louis Vuitton Marina Bay Sands and Ngee Ann City stores in Singapore.

Tags: Louis Vuitton FRAGRANCE

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